Business trends & research roundup: Seasonality

July 20, 2017

What are the experts, surveys and latest research reports saying about small business and consumer trends? Welcome to our monthly roundup of research small businesses can use to do business better.

All businesses can attest to the fact that seasonality—including time of year, week or day—can affect your bottom line. Those that know what to expect can get the clarity they need to chart a smart course through the latest seasonality trends and changes. Here are a few pieces of research to get you thinking about how to plan for the second half of 2017.

Back to school loses steam

  • Back-to-school shopping gives retailers less of an end-of-summer boost than it used to. Almost 40 percent of parents stock up on school supplies throughout the year, while 58 percent will start shopping before the month of August. Those that do, however, will be a boon to retailers, spending 26 percent more than last-minute shoppers. Deloitte 2015 Back-to-School Survey

Thanksgiving weekend remains king

Related Post: Business problem turnaround: How to turn seasonality into opportunity for your small business

Baby, it’s cold outside

Related Post: Business accelerators: Boosting offseason sales

Hello new year, goodbye store

Optimize the timing of your communications

  • Want to improve the open rates of your marketing emails? Open rates are the highest on Saturdays. Tuesday is also a good day to send an email to your customers. Propeller CRM
[image: Calendar* by Dafne Cholet on flickr]

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