It’s the most wonderful time of the year. Along with holiday greetings and happy meetings come more shoppers and plenty of chances for small businesses to make lasting impressions. After all, 112 million shoppers hit the stores on Small Business Saturday. A Clover POS system and apps in the Clover App Marketplace can help SMB owners retain those customers and increase sales.
Here, three apps that will help grow your customer base—not just when the weather outside is frightful, but all year around.
Even the most fervent shoppers need to take a break and refuel. But who wants to stand around waiting for a table when they could be swooping up BOGO deals at the shop around the corner? HostBuddy allows diners to seamlessly add their names to an eatery’s waitlist via a Facebook Messenger bot and alerts them via the social media network or SMS text when there’s an available seat. (There’s no need to download a third-party mobile app!) Guests can also use HostBuddy to pay their bill without waiting for the check.
The CRM (customer relationship management) tool, which can also be used by salons, makeup chairs, and more, also solicits feedback. Customers can provide ratings using an easy-to-understand scale. HostBuddy gathers all the data and creates analytics to help reduce overhead costs and increase revenue.
Want to reward loyal customers with discounts and free items without the hassle? Skip those annoying punch cards (which are always misplaced or forgotten at home) and expensive marketing campaigns by using the automated FiveStars app, which effortlessly integrates with your Clover POS system.
To sign up, customers only have to provide a phone number. In return, they’ll receive personalized messages and unique rewards via text, email, or push notifications. Through this targeted outreach, merchants can expect to receive up to 70 percent more traffic. Even better? Customers who use the app will spend an average of 15 percent more than those who don’t participate.
Each year, gift cards continue to grow in popularity. Offering them can be extremely savvy for SMB owners: 72 percent of customers spend more than the value of their card, on average making a purchase that’s 20 percent higher than the amount on the card. Yet less than 3 percent of small businesses sell gift cards online. Take advantage of this lucrative market by using GiftFly. With just one click, you can add the free eGift card platform to your Clover terminal.
GiftFly allows merchants to sell digital cards in-store and on their website 24 hours a day. Consumers can send and receive the cards via email, text, and even Facebook—saving stores the costly expense of physical plastic cards. Retailers can also use GiftFly to create seasonal, customized, or branded gift cards at no extra cost.[image: The Word by Dave Crosby on flickr]