Marketing. Every business owner knows they need to do it, yet finding the time and resources to get the right marketing mix is challenging. Just ask Christopher Barber, Chief Nerd at Cheaper Than a Geek. He’s tried almost everything including some very expensive mistakes.
Marketing doesn’t have to be expensive to be effective. In fact, it’s 5 times more expensive to get new customers than it is to keep and nurture existing customers. Here are 5 ideas for getting more sales from your current customer base.
Nurture New Customers
Encourage repeat business. Send special offers via email to existing customers. Email is still king for nurturing existing clients into repeat business. If it’s been a long time since they made a purchase, send them a note with a discount saying they are missed. Know the perfect item to complement what they already bought? Send an email suggesting it. With marketing software like MailChimp or Constant Contact it’s easy to set up automated email nurturing campaigns. Abreeze Link apps send transaction and customer information from the Clover point-of-sale system directly to MailChimp or Constant Contact, so email offers go out effortlessly once set up.
Give Awesome Perks to Loyal Customers
No one wants a dusty punch card they have to remember to bring to get their rewards. Keep customers happy by sending instant rewards to customers’ phones or share them with followers on social media. Customers will feel they are getting rewarded for every purchase. Need help getting started? Clovers Rewards makes it easy.
Delight Unhappy Customers
Leave a bad impression on a recent customer? Smooth things over before they complain on Yelp or Google. Convert the dissatisfied customers into evangelists and they are not only more likely to come back, they are more likely to tell other customers how impressed they were with the service. Clover’s Feedback App allows unhappy customers to give immediate, private feedback via a unique code on their receipt so that you can respond quickly. Make these customers feel important and heard. Replace defective products or address their concerns. This kind of personal attention pays dividends later on.
Find Out What Customers Really Want and Give It to Them
Customer surveys can be a veritable font of great ideas. When competition is fierce, subtle differences in service, products, or even atmosphere can make one store a favorite. Discover what customers really think. Clover’s Customer Survey app allows customers to activate a QR code on their receipt to take a fun, interactive survey on their phone. Results are emailed to merchants immediately. The best part—merchants only pay only for completed surveys.
Be Social and Encourage Word of Mouth Marketing
While it’s every business’s dream to have enthusiastic customers raving about them in social media, constantly updating different social media feeds can be time-consuming without software. Clover’s BeSocial app helps businesses send promotions to Facebook, Twitter, FourSquare, Yelp, and Google right from their point-of-sale device.
Start a social strategy by giving customers a reason to connect—offer special promotions only to followers. Then get followers excited and talking about a business with social media contests, like a makeover challenge or suggesting new specials. Encourage customers to share promotions and campaigns. With Clover’s app merchants can schedule posts in advance or send them out live. With every like, share, or comment, a store is marketed to customers’ friends and family.
Want more ideas to market your business? Check out Clover’s App Market.[image: Tucson Night Views by Bill Morrow on flickr]