With more than 80 percent of people conducting research online before making a purchase, your website is a crucial link to getting more sales. When people search for you or your product, you want to be on the first page of Google’s search results. Google is looking for fresh, valuable content that answers the customer’s search query, so blogging is a great and creative way to improve your SEO and visibility. The closer the content on your site fits what the customer wants, the more likely Google will bump you to the first page of search results. Here are 3 counterintuitive blog ideas that will improve your SEO.
- List your competition. That’s right. Listing your competition can be a great way to boost traffic. Let’s say you’re a local sandwich shop. Create a blog post on the Best Places for Lunch or Great Downtown Restaurants in your city. List all the options—including your competition. That blog post will not only attract people looking specifically for you, it will attract anyone looking for a restaurant in your area. Having a really popular post will improve your site authority for “restaurant” searches in your city. Your honesty in listing the competition also helps build trust making customers more likely to buy from you in the future, even if they’re not looking for you today.
- Admit to flaws. Every product has its flaws. Be open about it. If a person is trying to decide whether tobuy a new bathtub or refinish the one they have, they’ll search for information like: problems with reglazing a bathtub, how often do reglazed tubs have cracks, how long will a refinished tub last, or will a reglazed tub really look new? All of these questions and problems are things that customers will consider before they buy. If you provide the answers to these questions, you’ll keep appearing in this customer’s Google results and they’ll start to think about buying from you. A great place to brainstorm ideas for this type of blog is Clover’s OwnerListens app where customers can directly let managers know about concerns they have.
- Be transparent. Often customers are deciding between different things. Offer an in-depth analysis of the pros and cons of different product types and be totally transparent. If a customer is thinking of buying a dog, they will probably conduct a lot of online research before deciding which one is right for them. They might search for: Which dogs are not good in apartments, which breeds are good with children, which dogs are likely to ruin your furniture, and what dogs are fine to leave alone when you’re at work. If your blog answers these questions and is frank about the pros and cons of each breed, you might become the customer’s main source of information about dogs and a natural place to start when it’s time to buy a dog or look for products for a new pet. You’ll also build site authority on the subject of dogs, which will help boost your content for “dog” searches in general.
Google likely has a ton of sites to choose from when deciding what should pop up on the first page. Thinking through the customer’s consideration process before buying your product will help you create original content that brings in visitors and future customers.[image: Woman Laptop by Tina Franklin on Flickr]