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See how to open and run a restaurant

October 5, 2018

According to a recent survey by the National Restaurant Association, 46% of restaurant employees dream of one day opening their own restaurant. Americans opened 31,480 full service restaurant franchises in 2017, proving that customers have an appetite for new FSR concepts (and menus!). That’s not to say opening an FSR is easy: the stats for success in this industry staggeringly low. But with due diligence, new restaurants can flourish. If you’re considering opening an FSR business, now is not a bad time to start exploring your options.

Test Your Concept

One of the trickiest parts of launching an FSR is knowing whether or not your idea has legs. With so many restaurants in the marketplace, your concept needs to stand out from the crowd. What makes your grandma’s recipes better than anyone else’s? Do some research, competitive analysis, and planning to lay the foundation for success. Here are some resources to help you make sure your concept is solid.

Lay the Groundwork

Now that you have your cuisine, concept, and cash flow ready to go, it’s time to make magic happen. Lay the groundwork for your restaurant by staking your claim on some sweet real estate, registering your business, and finding some vendor partners who can make sure you’re getting all the ingredients you need to keep hungry customers satisfied. Here are some steps to take to set yourself up for success on opening day.

All Things Employee-Related

A key part of opening an FSR? The S- part: service. Your employees are critical to bringing your concept to life and providing the guest experience your customers are hungry for. Truly, the people you hire can make or break your restaurant business. Follow these tips to think through your staffing strategy and find the right people for your venture.

Marketing for Your FSR

It’s time to spread the word about your upcoming opening! Marketing can feel intimidating to many restaurateurs (and business owners in general). It doesn’t need to require a big budget. In fact, some free samples may just do the trick. Here are some other ideas to generate some buzz before your restaurant’s first day.

Ready to Open?

Congratulations: you’re nearly ready to open! This is a big moment. Savor the hard work you’ve put into your FSR so far, and then get ready to open your doors to some seriously hungry customers. Here are the last few things to make sure are in place before your grand opening.

For more tips for aspiring and operating FSR owners, check out the Clover Twitter and Facebook pages and keep an eye on the Clover Blog for more resources!


Clover is sold by leading U.S. banks including Bank of America, BBVA, Citi, PNC, Sun Trust and Wells Fargo. You’ll also find Clover at our trusted partners including Ignite Payments, Restaurant Depot, and Sam’s Club. For more information, visit us at clover.com.