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Get your business ready for moms, dads, & grads season

April 4, 2018

It can be a stretch to find reasons to celebrate from March through May: with no major national holidays, your spring marketing is competing for customers’ attention with great weather and other worthy distractions—family time, baseball season, and the end of the school year.

Spring is also the perfect time to celebrate the moms, dads, and grads gift-giving market. Switch off your holiday marketing and start commemorating life events. Mother’s Day, graduation, and Father’s Day can all be a bit tricky for your marketing efforts. These holidays don’t have dedicated days and can easily fall off your radar. Plus, there’s no one-size-fits all when it comes to gift-giving for these uniquely personal events. Right?

Wrong. Clover helps you give the gift that everyone wants: a gift card. Selling gift cards can boost your store and, with a little strategy, make your spring marketing campaign that much more effective. A little plastic goes a long way—and with virtual gift cards, you can go green and skip plastic all together.

Here are some creative ways your customers can give money. With a little inspiration, you and your staff can help customers personalize their gift to show the recipient how much they matter.

1. Gift cards are king.

By some estimates, gift cards have been the most requested item on wishlists for 10 years in a row. Gift cards are flexible enough that a mom, dad, or grad can get what they want, but also show some knowledge of the recipient’s favorite retailer. As a small business owner, you open your business for a whole new way to accept payment (never a bad thing). Use a Clover-friendly app like Gift Cards to offer cards that integrate directly into your POS system.

2. Do some gift matching.

Gift cards are great, but giving back is better. A study in AdWeek showed that seven in ten Americans like brands who engage in cause-marketing. Recent grads and younger customers are especially receptive to companies who support local social issues. As a business owner, consider offering a gift card as a fundraiser support, or do some gift card matching: one lucky gift card recipient will have a matching amount of their card value donated to a local cause.

3. Virtual wrapping makes it nice.

It’s a little hard to jazz up cold, hard, cash. It might be a little boring on the surface, but a gift card app like GiftFly or Gift Cards by LoyLap let you create themed or branded gift cards for every occasion. GiftFly has tons of different backgrounds to choose from, and makes it easy to design cards unique to the recipient (that integrate seamlessly with Clover!). You can also use a tool like eCard Gift Card Program to create physical, beautiful eCard gift cards to sell in-store.

4. Give the gift that keeps on giving.

Mother’s Day and Father’s Day are awfully commercial holidays—why not celebrate mom and dad all year long? Deploy your rewards program to increase customer loyalty around these two holidays. A gift card can be used to reward customers for repeat visits or for spending a certain amount at your business. One study showed that 75% of customers spend $38 more on average than the value of their gift cards when they redeem them. When a customer redeems their card, hook them on your loyalty rewards program to keep them coming back.

5. Go non-traditional!

Gift cards don’t have to be boring! Moms, dads, and grads deserve a little fun, and there are some creative options out there for customers who want to give cash. Add an app like Scratch Card Wali to your gift card experience: when a customer checks out using a gift card, this app gives them a scratch-off surprise (a free dessert or coffee next time they come back, for example).

Think outside the box—literally—when it comes to reaching new and loyal customers this spring. Never miss an opportunity to let your customers share your name around town with Clover apps and gift cards.


Clover is sold by leading U.S. banks including Bank of America, BBVA, Citi, PNC, Sun Trust and Wells Fargo. You’ll also find Clover at our trusted partners including Ignite Payments, Restaurant Depot, and Sam’s Club. For more information, visit us at clover.com.