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Customer Lifetime Value (LTV): Calculations worksheet

July 31, 2018

Have you read about Customer Lifetime Value (LTV) on our blog or elsewhere? The concept is important, but take it a step further and apply it to your business model. You can use this handy worksheet to calculate the LTV of your customers, and examine how to raise that number.

Click or tap the image for a downloadable PDF.

If you want to learn more about LTV, be sure to read this blog post.


Clover is sold by leading U.S. banks including Bank of America, BBVA, Citi, PNC, Sun Trust and Wells Fargo. You’ll also find Clover at our trusted partners including Ignite Payments, Restaurant Depot, and Sam’s Club. For more information, visit us at clover.com.