As a retailer today, your first instinct when you think about customers searching for one of your specific products is: they’ll find it online. But, is that really true? This blog will answer that question and highlight a few ways you can help your local customers find your products a little easier.
You might be surprised to hear that more than 90% of retail still happens offline. In spite of that number, customers searching for a specific product nowadays definitely tend to go online first in an attempt to find it. However, they often don’t realize that product may be stocked at a store within minutes of their homes. The question then becomes: How can local merchants get discovered during product searches online, and generally become more top-of-mind as a resource for shoppers seeking their favorite products fast?
Below are four suggestions.
1. Discover Pointy
Pointy is a new app that helps Clover merchants get discovered in local searches for products. As soon as you install Pointy, it automatically creates an online page featuring your store’s products, complete with images and names. Pointy helps your store to rank on page one of local search results. This directs people nearby who are doing Google searches for products that you stock to visit your store, instead of just ordering the product they’re searching for online. Best of all, there’s no need to manually enter product names and images or worry about building and optimising your website. Pointy does all the work for you.
2. Check your site
Of course, all of this isn’t to say Pointy is a silver bullet for search. One of the easiest steps you can take to help local shoppers find your products is to make sure your website’s search function delivers optimal results for specific products. For example, say you know you sell a lot of a certain brand of product. Have you checked your website recently to see if product searches for that brand show up the way you’d expect? It may seem obvious, but it’s shocking how many retailers don’t perform due diligence on their own sites.
3. Embrace e-commerce
A smart, fully integrated e-commerce site like Clover Online can check inventory for product availability. Make sure you give customers an easy and obvious next step if a product is unavailable, like a big ORDER NOW button and, if possible, an estimate on delivery time. Follow up with an individual contact (phone or email) so that the customer knows you’re responsive and on top of the order.
4. Get in the know
Don’t have a good handle on your best-selling products? The Insights app can give you great intel on your top sellers so you can ensure you’re always in stock. You can even notify customers who’ve purchased that item a lot in the past when a new shipment comes in. This type of super-tailored marketing can be useful for customers and very effective for your business.
It should be noted that you can find all of these solutions to help your customers find your products easier in the Clover App Market. As always, we’re here to help you run your business better. So, if you have any questions about anything this blog discussed or just want to talk to one of our experts, please feel free to reach out.[image: heritage society general store by Jim Porter on flickr]